The holiday shopping season is a chance to visit the local mall, admire the holiday products and enjoy the events malls put on to attract customers. We focused on creating an outdoor event that would bring fun and light to the holiday season.
Skate the Boulevard
Immersive and experiential marketing
Strategy & Design
To bring our clients vision of an outdoor skating rink during the holiday season to life.
The Method: We created a 100’ x 26’ outdoor skating rink framed in LED colour changing rope lighting, featuring a giant LED illuminated 20’ x 20’ star entrance sculpture. All components of this build were designed and built by Production Canada and were signed off on by an engineer to ensure public safety.